Which is all a very long way to get us to this point: If you deliver the kind of CX that successful membership websites do - easy, frictionless experiences - you can anticipate your loyal customers providing lifetime value that elevates your revenues It also offsets your business from its competitors. In other words, the better your CX is, the more likely you are toĪnd count them as a source of recurring revenue.Ĭompared to customers who have a poor experience, users who have an engaging CX are as much as 3.5x more likely to make additional purchases - and Looking at it from a bird’s-eye view, all of these pieces come together to create a more seamless, enjoyable customer experience (CX). This approach to making things painless as possible is actuallyīehind the design of all great websites and businesses, not just membership programs. They talk like their members, design for them, and take as much thinking out of the process as they can so their customers or subscribers can dig into their memberships effortlessly. I could try to break it down more, but he does aīasically, successful membership websites capitalize on the gift of gab on a scale never before seen in human history. In 2007 to describe the phenomenon in which individuals can influence massive changes in attitudes and behaviors through social interactions on the internet. This slightly wordy term was first minted by psychologist and Stanford researcher Successful online memberships, at least, have one thing in common for sure: If the goal is to sustain a healthy income on a monthly basis, on the other hand, then success is gauged in profits and customer retention. If someone’s goal with their membership website is to build an audience, then their success isn’t necessarily measured in profitability. Success, like beauty, is somewhat in the eye of the beholder. And today, we’ll prove them right with four membership website examples for you to learn from.Ī quick sidebar about two things first, though.
#The blueprint pro membership program how to
It’s also a shortcut for learning how to run them, what to create, and how to engage your customers.Īfter all, learning by imitation is one of the most unique features of the human species, Looking at other membership websites isn’t just a good way to get a handle on what yours needs to look like, either. , it never hurts to take a gander at others' community membership success stories and see what they’re doing well. Because while you might already have some amazing Or would you head back to the basics, pick up a book that doesn’t drown you in math, and try to work out some simple exercises? Would you sit down, bust open a book on string theory, and try to solve the mystery of the cosmos? What makes an online membership successful?Ĥ paid membership website examples at the top of the class
Take a cue from the best membership website examples out there and learn how to apply their strategies to your own program and website.